Cross Cultural Perceptions on Privacy in the United States, Vietnam, Indonesia, and Taiwan

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Author(s): Andy Chiou (National Cheng Kung University, Taiwan)
Copyright: 2009
Pages: 16
Source title: Online Consumer Protection: Theories of Human Relativism
Source Author(s)/Editor(s): Kuanchin Chen (Western Michigan University, USA)and Adam Fadlalla (Cleveland State University, USA)
DOI: 10.4018/978-1-60566-012-7.ch014

Keywords: Business & Management / Business Science Reference / Consumer Management / E-Commerce

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Abstract

In this chapter, the authors will briefly discuss some cross cultural concerns regarding Internet privacy. The authors believe that due to the cross cultural nature of the Internet itself, different cultures will tend to result in different concerns regarding Internet privacy. As such, there is no single system of protecting Internet privacy that may be suitable for all cultures. The authors also utilize focus groups from various countries spanning Asia and the United States to discover the differences between cultures. Hopefully an understanding of such differences will aid in future research on Internet privacy to take a more culture sensitive approach.

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Cross Cultural Perceptions on Privacy in the United States, Vietnam, Indonesia, and Taiwan

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