Critical Success Factors to Yield Business Benefits from Semantic Technologies

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Author(s): Ronald C. Beckett (University of Western Sydney, Australia), Anni Rowland-Campbell (Semantic Transformations Pty Ltd, Australia)and Paul Strahl (Semantic Transformations Pty Ltd, Australia)
Copyright: 2011
Pages: 19
Source title: Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)and João Varajão (University of Trás-os-Montes e Alto Douro, Portugal)
DOI: 10.4018/978-1-60960-765-4.ch012

Keywords: Business & Management / Business Science Reference / E-Business / Small & Medium Enterprises

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Abstract

The purpose of this chapter is to explore opportunities offered by and issues associated with the use of emergent semantic technologies in enhancing an enterprise’s business position. These technologies include a foundation level set of standards and descriptive languages supporting interpretive connections to applications. The chapter is more oriented towards applications and the human side of the human/machine interface. We draw on both the literature and case material available to us as active practitioners to illustrate benefits realized and potential barriers to the uptake of semantic technologies. Critical success factors are related to user learning capabilities, the establishment of trust in the technology and its providers, and factors influencing the nature of potential engagement with users and markets.

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