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Creative Tourism in Successful Destination Management as a Solution of Systemic Crisis in Slovak Tourism
Abstract
This chapter describes how strategies and strategic management can increase the tourism performance in Slovakia at the state and regional level. The result of strategic management of tourism must be, after the analysis of external and internal environment, selection an appropriate strategy and set the right goals and priorities in the tourism development. For such properly defined objectives in Slovak conditions we consider, inter alia, the use of creative tourism as a form of cultural tourism. Cause is the demand a return to traditional values in tourism. Chapter shows examples of creative tourism from a selected successful tourism region, which are proven statistical data on the development of tourism. The aim of this chapter is in the context of the theory of strategic and destination management to highlight the important contribution and potential of creative development of tourism for the development of tourism regions.
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