The Content of Horizontal Portals

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Author(s): Scott Bingley (Victoria University, Australia)
Copyright: 2007
Pages: 4
Source title: Encyclopedia of Portal Technologies and Applications
Source Author(s)/Editor(s): Arthur Tatnall (Victoria University, Australia)
DOI: 10.4018/978-1-59140-989-2.ch031

Keywords: Computer Science & IT / Information Science Reference / Portal Technologies / Web Technologies

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Abstract

The word “portal” has been around for quite some time, but its use to describe a tool for electronic commerce has emerged only recently. This paper examines the definition of Web portals and a general method by which they might be classified. Literature related to the business model associated with horizontal portals is examined and synthesized to match revenue models with different types of horizontal portal content.

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