The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry
|
|
Author(s): Vera Lúcia Lourenço (Urbanização Quinta de São José, Portugal), André Whiteman Catarino (Textile Engineering Department, University of Minho, Portugal), Manuel José Fonseca (Polytechinc Institute of Viana do Castelo (IPVC), Portugal)and Bruno Barbosa Sousa (Polytechinc Institute of Cávado and Ave, Portugal)
Copyright: 2021
Pages: 20
Source title:
Building Consumer-Brand Relationship in Luxury Brand Management
Source Author(s)/Editor(s): Paula Rodrigues (Lusíada University of Porto, Portugal)and Ana Pinto Borges (Instituto Superior de Administração e Gestão, Portugal)
DOI: 10.4018/978-1-7998-4369-6.ch008
Purchase
|
Abstract
Luxury management can be considered the management of paradoxes between intangibility and functionality, rationality and emotion, modern technology with traditional craftsmanship, showing that luxury comes from creation, timelessness, emotion, excellence, heritage, and authenticity. This chapter results from two methods, a qualitative analysis, which presents an analysis grid with the most varied characteristics; these are divided into six groups: identification, content, product page, utility, entertainment and complementary relationship, speed and other presences visible on three websites of luxury furniture brands. The other method is the quantitative one, which was a questionnaire with the understanding the perceived quality of the website using the WebQual scale, as well as understanding the purchase intention and the importance of the internet in the purchase decision process.
Related Content
|
Astha Singh, Vedika Bhargaw, Zidan Kachhi.
© 2024.
22 pages.
|
|
Meziyet Uyanik.
© 2024.
28 pages.
|
|
Ondřej Roubal.
© 2024.
35 pages.
|
|
Monaliz Amirkhanpour.
© 2024.
27 pages.
|
|
Aylin Atasoy, Murat Basal.
© 2024.
26 pages.
|
|
Cansu Gökmen Köksal.
© 2024.
35 pages.
|
|
Fatih Sahin.
© 2024.
33 pages.
|
|
|