Consumer Behavior in the E-Marketplace

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Copyright: 2015
Pages: 29
Source title: Understanding Consumer Behavior and Consumption Experience
Source Author(s)/Editor(s): Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico)and Raquel Castaño (EGADE Business School, Tecnologico de Monterrey, Mexico)
DOI: 10.4018/978-1-4666-7518-6.ch010

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing and Consumer Behavior

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Abstract

Retailing in the twenty-first century is highly occupied with the virtual marketplace as a large number of companies are engaged in developing boundary-less markets for consumers and delivering value by offering an abundance of shopping convenience. E-shopping is influenced by the attributes of time, product attractiveness, and competitive advantage. It has been argued in the chapter that shopping behavior of consumers has shifted from conventional shopping to the virtual marketplace with the increasing applications of Internet forcing retailers to redefine their roles to ensure their place in the Internet age. The discussions also focus on the omni-channel strategy of most global retailers to acquire and retain consumers by facilitating the shopping experience irrespective of time and place. In addition, to the arguments for and against the borderless markets, discussions in the chapter also critically examine the shifts in the consumer behavior driven by the growth of information and communication technology over the years.

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