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Conceptualizing Digital Transformation: Base Dimensions for Building a Framework

Conceptualizing Digital Transformation: Base Dimensions for Building a Framework
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Author(s): Cristiane Mascarenhas Leite (Federal University of Bahia, Brazil), Paulo Soares Figueiredo (Federal University of Bahia, Brazil)and Sérgio Maravilhas Lopes (Federal University of Bahia, Brazil)
Copyright: 2025
Pages: 24
Source title: Digital Transformation Initiatives for Agile Marketing
Source Author(s)/Editor(s): Sérgio Maravilhas (Federal University of Bahia, Brazil)and Rodrigo Ladeira (Federal University of Bahia, Brazil)
DOI: 10.4018/979-8-3693-4466-8.ch003

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Abstract

We live in an undeniably digitalized world where understanding and implementing a Digital Transformation process have become critical factors for most organizations. Due to its relevance and topicality, this topic has emerged as a theme of great interest, where academia points out the need for more understanding of its requirements and strategic guidelines. This study was developed to define the basic dimensions for implementing Digital Transformation, considering a set of technologies that adhere to the concept of Industry 4.0. The methodological approach chosen was procedural research, where the method selected for its progress was descriptive and impact research. Were identified three drivers and nine dimensions that can serve as a basis for the digital transformation process in an organization. With this study, it was possible to build a preliminary model that can serve as a basis for mapping the process of implementing Digital Transformation 4.0 in future studies and can help organizations improve their processes and actions towards this era of innovation.

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