From Computer-Mediated Colonization to Culturally Aware ICT Usage and Design

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Author(s): Charles Ess (Drury University, USA)
Copyright: 2007
Pages: 20
Source title: Advances in Universal Web Design and Evaluation: Research, Trends and Opportunities
Source Author(s)/Editor(s): Sri Kurniawan (The University of Manchester, UK)and Panayiotis Zaphiris (City University of London, UK)
DOI: 10.4018/978-1-59904-096-7.ch008

Keywords: Computer Science & IT / Engineering Science Reference / Web Technologies / Web Technologies & Engineering

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Abstract

A number of examples demonstrate that technologies of computer-mediated communication (CMC) embed and foster specific cultural values and communicative preferences. Differences between the values and preferences embedded in CMC and those of a given cultural group thereby lead to communication failures. Hofstede’s and Hall’s theories partially explain these failures and, by contrast, examples of successful online cross-cultural communication via CMC designed to incorporate important cultural and communicative differences.

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From Computer-Mediated Colonization to Culturally Aware ICT Usage and Design

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