Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

E-Commerce and Small Tourism Firms

E-Commerce and Small Tourism Firms
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Author(s): Patrice Braun (University of Ballarat, Australia)
Copyright: 2008
Pages: 8
Source title: Information Communication Technologies: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Craig Van Slyke (Northern Arizona University, USA)
DOI: 10.4018/978-1-59904-949-6.ch207


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Today’s networked economy is a strategic combination of many factors, with electronic platforms and relationships underpinning competitive advantage. Enabled and driven by information and communication technologies (ICT) and connectivity, the networked economy is challenging the fundamental bases of established government frameworks, conventional business practices, and traditional marketing disciplines. To achieve business success in this techno-economic paradigm requires new ways of thinking for all.

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