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Collaborative Social Networks: Effect of User Motivation, Cognition, and Behavior on User Participation

Collaborative Social Networks: Effect of User Motivation, Cognition, and Behavior on User Participation
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Author(s): Yulin Chen (Tamkang University, New Taipei City, Taiwan)
Copyright: 2022
Pages: 18
Source title: Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-6307-9.ch022

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Abstract

This article investigates the relationships between the motivation, cognition, and behavior of knowledge management. It analyzes university students preparing to share content on the Tamshui Humanities Knowledge Collaboration System (hereafter referred to as the Tamshui Wiki) to determine whether different participation motivation dimensions (community motivation and personal motivation) affected their knowledge management cognition and behavior. The stimulus–organism–response theory is adopted to assess the relationships between several intrinsic cognition (knowledge management and community reputation) and behavior (attention, interest, action, and share) dimensions. A total of 364 valid samples are collected. Correlation analysis and regression analysis are adopted for statistical calculation. Findings reveal that the participation willingness and community motivation of the students had a greater effect on their knowledge management cognition than personal motivation. Frequent users of Wikipedia were approving of knowledge collaboration and able to link cognition with behavior.

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