Q-R Code Combined with Designed Mark

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Author(s): Jun Sasaki (I wate Prefectural University, Japan), Hiroaki Shimomukai (Gingatsushin Co. Ltd., Japan) and Yutaka Funyu (I wate Prefectural University, Japan)
Copyright: 2008
Pages: 13
Source title: Intellectual Property Protection for Multimedia Information Technology
Source Author(s)/Editor(s): Hideyasu Sasaki (Ritsumeikan University, Japan)
DOI: 10.4018/978-1-59904-762-1.ch009

Keywords: Information Ethics / Information Science Reference / Multimedia Technology / Security & Forensics

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Abstract

The mobile Internet has been used widely in Japan. If we use a cellular phone with the Quick Response (Q-R) code reader function (a two-dimensional code developed by Denso-Wave Corporation), we can very easily access a Web site. However, though the existence of Q-R code reader function in the cellular phone is well-known, not many people use the function. The reason is that the Q-R code is not intuitive because it was developed to be read by machines. Our idea to solve the problem is to combine the Q-R code with a designed particular picture or graphic. We propose a method to produce the designed Q-R code and we develop its production system. This chapter describes the proposed method, the production system, and evaluation results using some designed Q-R codes produced by the system.

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