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Changing Expectations of Healthcare Consumers and Implications

Changing Expectations of Healthcare Consumers and Implications
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Author(s): Ahmet Kar (Kırıkkale University, Turkey)and Mustafa Kaya (Kırıkkale University, Turkey)
Copyright: 2026
Pages: 34
Source title: Global Trends and Policy Impacts in Home Healthcare
Source Author(s)/Editor(s): Haşim Çapar (Dicle University, Turkey)and Mehmet Aziz Çakmak (Mardin Artuklu University, Turkey)
DOI: 10.4018/979-8-3373-6561-9.ch003

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Abstract

The healthcare industry is undergoing a profound transformation, driven by shifting consumer expectations, technological advancements, and evolving societal norms. Today's healthcare consumers are no longer passive recipients of care; they are informed, empowered, and demand greater transparency, convenience, and personalization in their healthcare experiences. This chapter explores the key drivers behind these changing expectations, including the rise of digital health technologies, the influence of consumerism, and the growing emphasis on patient-centered care. It also examines the implications of these shifts for healthcare providers, payers, and policymakers, offering insights into how the industry can adapt to meet the needs of a new generation of healthcare consumers. This chapter will provide a comprehensive analysis of the factors driving changes in healthcare consumer expectations and offer actionable insights for stakeholders navigating this shifting landscape.

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