Business Module Differentiation

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Author(s): Zhu Bing (Beijing Jiaotong University, China)
Copyright: 2007
Pages: 8
Source title: Encyclopedia of Portal Technologies and Applications
Source Author(s)/Editor(s): Arthur Tatnall (Victoria University, Australia)
DOI: 10.4018/978-1-59140-989-2.ch018

Keywords: Computer Science & IT / Information Science Reference / Portal Technologies / Web Technologies

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Abstract

SINA, SOHU, and NETEASE have been regarded as the most successful general Web portals in the Chinese market. However, they have quite different strategies in their business modules, which makes them quite different in terms of their revenue constitution. What are the major reasons and what will be the future direction for Chinese Web portals?

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