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Business Model Innovation Through Immersive Technologies: Integrating Digital Twins and the Metaverse in the Industry 5.0 Era
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Author(s): Raihan Isad (Universitas Esa Unggul, Indonesia), Dwi Sartika Simatupang (Univesitas Esa Unggul, Indonesia), Agung Mulyo Widodo (Univesitas Esa Unggul, Indonesia), Popong Setiawati (Univesitas Esa Unggul, Indonesia), Meena Malik (Chandigarh University, India), Yash Pandey (National Shizuoka University, Japan)and Yogita Abichandani (Management Development Institute, Murshidabad, India)
Copyright: 2026
Pages: 32
Source title:
Revolutionizing Consumer Experience With Digital Twins and the Metaverse
Source Author(s)/Editor(s): Brij B. Gupta (Asia University, Taichung, Taiwan & VIZJA University, Warsaw, Poland)and Yuk Ming Tang (Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong, China)
DOI: 10.4018/979-8-3373-4541-3.ch003
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Abstract
Industry 5.0 drives a deeper fusion between advanced intelligent systems and human creativity, positioning immersive technologies as essential components of modern innovation. Digital Twins and the Metaverse enable highly interactive, data rich environments where physical processes can be simulated, optimized, and experienced virtually. With support from AI, IoT, blockchain, and high speed networks, organizations can design business models that prioritize adaptability, co creation, and meaningful user engagement. Consumers participate directly in virtual testing, collaborative design sessions, and service interactions, creating continuous feedback loops that refine products and experiences. These immersive ecosystems strengthen operational reliability, reduce development risks, and open opportunities for sustainable value creation across industries. By offering transparent, secure, and accessible digital spaces, immersive technologies help companies develop human centered, resilient, and future ready business strategies aligned with the goals of Industry 5.0.
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