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Building Smart Marketing Infrastructures With IoE
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Author(s): Maryam Rahmaty (Islamic Azad University, Chalous, Iran)
Copyright: 2026
Pages: 18
Source title:
Improving Consumer Engagement in Digital Marketing Through Cognitive AI
Source Author(s)/Editor(s): Hamed Nozari (Bio10, Dubai, UAE), Sepideh Samadi (Heriot-Watt University, UAE)and Stavroula Kalogeras (Heriot-Watt University, UAE)
DOI: 10.4018/979-8-3373-3775-3.ch003
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Abstract
This study examines the role of the Internet of Everything (IoE) in the evolution of intelligent marketing. Using IoE, brands are able to collect and analyze real-time data from connected devices and can create personalized and dynamic marketing experiences for their customers. By reviewing the basic concepts, designing intelligent marketing infrastructures, and providing case studies from various industries, this study examines the practical applications of this technology and analyzes the challenges and solutions associated with its implementation. The findings show that IoE can improve marketing efficiency and effectiveness.
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