Building Customer Relationship through Game Mechanics in Social Games

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Author(s): Juho Hamari (Helsinki Institute for Information Technology HIIT, Finland)and Aki Järvinen (Digital Chocolate, Inc., Finland)
Copyright: 2011
Pages: 18
Source title: Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Vitor Hugo Varvalho (Polytechnic Institute of Cávado and Ave, Portugal)and Paula Tavares (Polytechnic Institute of Cávado and Ave, Portugal)
DOI: 10.4018/978-1-60960-567-4.ch021

Keywords: Gaming / Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

The results provide several game mechanics that are located in the union of game design and business planning. Moreover, the results imply a new approach to game design in general by exemplifying how the traditional way of thinking about game design is no longer sufficient when the design of engaging mechanics needs to meet with business goals.

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Building Customer Relationship through Game Mechanics in Social Games

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