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Brain-Computer Interface Applications in Customer Experience: Secure Data Management
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Author(s): Shailendra Kumar Rai (School of Commerce and Management, IIMT University, India), Prathwini (Department of Master of Computer Applications, NMAM Institute of Technology, Nitte University, India), Dilora Abdurakhimova (Department of Corporate Finance and Securities, Tashkent State University of Economics, Uzbekistan), Hameed Hassan Khalaf (Department of Sciences, Al-Manara College for Medical Sciences, Iraq), Israa Abed Jawad (Department of Education, Al-Nisour University College, Iraq)and Pankaj Dadheech (Swami Keshvanand Institute of Technology, Management, and Gramothan, India)
Copyright: 2025
Pages: 16
Source title:
Brain-Computer Interfaces and Applications in Business
Source Author(s)/Editor(s): Binay Kumar Pandey (Department of Information Technology, College of Technology, Govind Ballabh Pant University of Agriculture and Technology, India), A.Shaji George (TSM, Almarai Company, Saudi Arabia), Sameer Tiwari (George Mason University, USA), Salah A. Albermany (Kufa University, Iraq)and Ho Sy Hung (Hong Duc University, Vietnam)
DOI: 10.4018/979-8-3373-5122-3.ch018
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Abstract
By providing new and unprecedented insights into consumer behavior and preferences, Brain-Computer Interface (BCI) devices are revolutionizing customer experience management. Brain-Computer Interfaces (BCIs) can accurately anticipate consumer demands, expedite service delivery, and customize interactions with clients by utilizing brain data in real-time. This abstract investigates the potential to enhance customer satisfaction, loyalty, and overall engagement through the integration of Brain-Computer Interfaces (BCIs) into customer experience management systems. BCIs facilitate the creation of customized experiences that can dynamically alter to accommodate individual preferences by conducting a more thorough examination of consumer mood and behaviors. This investigation not only examines the technological challenges and ethical dilemmas associated with the integration of BCI into customer experience management, but also examines the potential future opportunities and current advancements.
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