Blockchain in the Metaverse

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Author(s): Sangeethaa S. N. (Bannari Amman Institute of Technology, India)and Jothimani S. (Bannari Amman Institute of Technology, India)
Copyright: 2023
Pages: 20
Source title: Cultural Marketing and Metaverse for Consumer Engagement
Source Author(s)/Editor(s): Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (İstanbul Aydin University, Turkey)and Sanjay Taneja (Uşak University, Turkey)
DOI: 10.4018/978-1-6684-8312-1.ch005

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

This chapter seeks to provide a thorough investigation of blockchain for the metaverse in order to better understand its function in the metaverse. An introduction to blockchain and the metaverse is given first, along with a focus on the reasons for using it for the metaverse. There is discussion of the layers of blockchain and the metaverse. The next section discusses technological aspects of blockchain-based approaches for the metaverse, including data collection, storage, sharing, interoperability, and privacy protection. We outline the technological difficulties of the metaverse for each perspective before highlighting how blockchain can be useful. Additionally, we look into how blockchain will affect important metaverse supporting technologies including the Internet of Things, digital twins, multi-sensory and immersive applications, artificial intelligence, and big data. Finally, some prospective avenues for advancing research, innovation, and development in the direction of blockchain's potential usage in the metaverse are provided.

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