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Blockchain and Tourism in Rural Areas: Its Potential and Implementation in the Gargano National Park
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Author(s): Angelo Porcaro (Università degli Studi di Foggia, Italy), Giuseppe Basile (Università degli Studi di Foggia, Italy), Francesca Ranieri (Università degli Studi di Foggia, Italy), Caterina De Lucia (Università degli Studi di Foggia, Italy)and Pasquale Pazienza (Università degli Studi di Foggia, Italy)
Copyright: 2026
Pages: 28
Source title:
Resilient and Sustainable Regional Development
Source Author(s)/Editor(s): Teresa Costa (Polithecnic Institute of Setúbal, Portugal)and Helena Martins (ESCE, Instituto Politécnico de Setúbal, Portugal & CEOS, ISCAP, Polytechnic of Porto, Portugal & Nova School of Business and Economics, Portugal)
DOI: 10.4018/979-8-3693-7929-5.ch009
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Abstract
This study explores how blockchain technology can enhance tourism in rural and less developed regions, focusing on the Gargano National Park. By employing a dual-method approach of a Systematic Literature Review and a Pilot Study, the research provides both theoretical insights and practical applications of blockchain in tourism. It highlights blockchain's potential to address challenges like limited infrastructure, economic vulnerability, and the need to preserve cultural and environmental integrity. Blockchain's transparency, security, and decentralization can boost tourism by ensuring the authenticity and traceability of local products, fostering customer loyalty, and promoting sustainable practices. In Gargano, blockchain could improve resource management and reduce the ecological footprint of tourism, aligning with broader sustainability goals. The study suggests that adopting blockchain can give rural areas a competitive edge, attract more visitors, and ensure that tourism development is sustainable and culturally sensitive, ultimately preserving the region's heritage.
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