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Big Data in Marketing Strategy
Abstract
Big data has changed how businesses operate by creating digital spaces; however, marketers are having a hard time using big data to create helpful information about customers that leads to good results for their business and the market. This paper aims to show how businesses can make the most of big data for their marketing strategies. This research works adopts the qualitative methodology. The study discovers that using big data can help improve marketing results. Big data helps with marketing strategies and is really important for understanding customers, predicting what they will do, and targeting ads more accurately. Moreover, big data is difficult when trying to analyze and process it. When it comes to handling data, problems with privacy and security are posing risks to people around the world. Thus, the study recommends that businesses should hire marketing experts to handle the complexity of big data, and also enhance the analytic skills of the current management.
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