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Beyond the Storm: Harnessing AI for Effective Tourism Crisis Management
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Author(s): Emad Mohammed Alnasser (Collage of Tourism and Archaeology, King Saud University, Saudi Arabia), Sultan Mohammed Alkhozaim (Collage of Tourism and Archaeology, King Saud University, Saudi Arabia), Ahmed Abdulaziz Alshiha (Collage of Tourism and Archaeology, King Saud University, Saudi Arabia)and Bassam Samir Al-Romeedy (Faculty of Tourism and Hotels, University of Sadat City, Egypt)
Copyright: 2024
Pages: 22
Source title:
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Source Author(s)/Editor(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh), Sanjeev Kumar (Lovely Professional University, India)and Pankaj Kumar Tyagi (University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India)
DOI: 10.4018/979-8-3693-6755-1.ch022
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Abstract
This study explores the impact of artificial intelligence (AI) on both smart human resources and crisis management. It also examines how smart human resources influences crisis management and mediates the relationship between AI and crisis management. PLS-SEM and WarpPLS 7.0 statistical software were employed to analyze survey responses from 464 managers and supervisors at travel agencies, hotels, and airlines in Egypt and Saudi Arabia. The findings indicate that AI positively impacts both smart human resources and crisis management. Furthermore, smart human resources have a positive effect on crisis management and partially mediates the relationship between AI and crisis management. This research provides valuable insights for organizations on implementing AI and smart human resources practices to enhance resilience and crisis management efficiency in the tourism and hospitality sector.
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