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Basics to Branching Logic in Self-Administered Online Surveys
Abstract
Essentially, the “branching logic” feature enables survey developers to create one survey and deploy it in different ways to different respondents; this enables survey developers to create one survey with variant question elicitations among different respondents, based on a wide variety of variables. This chapter provides a basic overview of some common types of branching logic in self-administered online survey design, development, and deployment, and highlights some considerations in effective branching logic and some precautions related to survey taker trajectories and experiences, proper survey setups for desired data collection and data analysis, survey pilot testing, and other aspects.
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