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Augmented Reality (AR) Dining Experiences Transforming Customer Engagement and Interaction
Abstract
This study investigates the transformative impact of Augmented Reality (AR) on dining experiences and customer engagement. By assessing AR's influence on customer engagement metrics and satisfaction levels, analyzing demographic variations, exploring behavioural changes, and identifying implementation challenges, the research aims to provide a comprehensive understanding of AR dining experiences. The results indicate significant enhancements in customer engagement, satisfaction, and healthier dining behaviours post-AR implementation, particularly among younger customers. Future guidelines emphasize continuous innovation in visual and interactive elements, personalization, robust technical integration, and regular feedback collection to maintain and enhance AR dining experiences.
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