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Augmented Reality, a Tool to Enhance the Visitor Tourism Experience in Ecotourism: A Systematic Review With Future Research Directions
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Author(s): Arslan Rafi (Department of Marketing, UWA Business School, University of Western Australia, Perth, Australia), Mohsin Abdur Rehman (Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Oulu, Finland), Ammara Awan (Faculty of Management Sciences, GIFT University, Gujranwala, Pakistan)and Raouf Ahmad Rather (Independent Researcher, India)
Copyright: 2024
Pages: 18
Source title:
Supporting Environmental Stability Through Ecotourism
Source Author(s)/Editor(s): Muhammad Abrar (Lyallpur Business School, Government College University, Faisalabad, Pakistan), Muhammad Asim Nawaz (Lyallpur Business School, Government College University, Faisalabad, Pakistan), Faiqa Kiran (Lyallpur Business School, Government College University, Faisalabad, Pakistan)and Fahad Asmi (School of Business, Charles Sturt University, Bathurst, Australia)
DOI: 10.4018/979-8-3693-1030-4.ch006
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Abstract
The advent and rapid growth in new digital technologies, every industry is going through transformation. More specifically, augmented reality (AR) in tourism context has been progressing. With this growth, AR potentially could shape visitor tourism experience (VTE) in Eco-tourism (ET). For this purpose, the present chapter focuses on understanding the current state of the literature on AR and VTE within a broader context of ET. By following a systematic literature review approach, we selected and analyzed the full text of 31 peer-reviewed journal articles to synthesize theoretical, contextual, and methodological choices of the extant literature. Moreover, this chapter highlights the key elements of how AR could potentially be a tool to enhance VTE. Finally, the authors present the future research agenda on AR and VTE within ET context.
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