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Artificial Intelligence and Visual Media: A New Era of Eco-Friendly Content Creation Through Blue-Green Infrastructure
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Author(s): Amit Channa (Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University, India), Ankit Sharma (Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University, India), Parul Malhotra (Jagannath University, India), Aayushi Jain (YCCE, Nagpur, India)and Radhika Mehta (Jagannath University, India)
Copyright: 2025
Pages: 18
Source title:
Integrating Blue-Green Infrastructure Into Urban Development
Source Author(s)/Editor(s): Shashi Kant Gupta (Eudoxia Research University, USA), Nitu Maurya (IILM University, India), Firdous Ahmad Malik (University of People, USA)and Laeeq Razzak Janjua (WSB University, Poland)
DOI: 10.4018/979-8-3693-8069-7.ch005
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Abstract
This chapter explores the transformative impact of artificial intelligence (AI) on visual media, specifically in the context of eco-friendly content creation through blue-green infrastructure. As the media industry faces increasing scrutiny regarding its environmental footprint, integrating sustainable practices has become imperative. This chapter delves into how AI technologies can enhance visual media production while minimizing resource consumption and waste. By leveraging blue-green infrastructure—an approach that combines ecological principles with urban planning—content creators can develop innovative solutions that not only engage audiences but also promote sustainability. The chapter examines various AI-driven tools and techniques, such as generative design, machine learning algorithms for image enhancement, and data analytics for resource management. Additionally, case studies showcasing successful implementations of AI in sustainable media production highlight the potential for reducing carbon footprints and fostering eco-conscious creativity. Ultimately, this chapter advocates for a paradigm shift in the visual media landscape, encouraging industry stakeholders to embrace AI and blue-green infrastructure as catalysts for a more sustainable future.
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