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Artificial Intelligence and Customer Relationship Management: Revolutionizing Tourism
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Author(s): Souvik Banerjee (Management Development Institute, Murshidabad, India)and Abhijit Pandit (Management Development Institute, Murshidabad, India)
Copyright: 2025
Pages: 22
Source title:
Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management
Source Author(s)/Editor(s): Fazla Rabby (Stanford Institute of Management and Technology, Australia), Nasim Ahmed (The University of Sydney, Australia), Amandeep Sehmi (Canterbury Institute of Management, Australia), Rohit Bansal (Rockford College, Sydney, Australia)and Nishita Pruthi (Asian School of Business, India)
DOI: 10.4018/979-8-3373-1867-7.ch014
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Abstract
Religious tourism, an essential component of the global tourist sector, holds a significant role in India's socio-cultural and economic landscape. India, renowned for its unique spiritual legacy, is home to numerous pilgrimage sites that draw millions of domestic and foreign visitors each year. These locations, grounded in historic customs and religious importance, also produce considerable economic activity, enhancing local livelihoods and regional development. Notwithstanding its significant potential, religious tourism in India faces various problems. These encompass insufficient infrastructure, congestion, environmental deterioration, and a predominantly disorganised service sector. These challenges not only diminish the visitor experience but also jeopardise the sustainability of pilgrimage sites. The amalgamation of Artificial Intelligence (AI) with Customer Relationship Management (CRM) technologies offers a disruptive solution to these difficulties.
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