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Anthropology and Entrepreneurship: Philosophical Context

Anthropology and Entrepreneurship: Philosophical Context
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Author(s): Wilbert Manyangadzi (International University of Management, Namibia)and Wilfred Isak April (International University of Management, Namibia)
Copyright: 2023
Pages: 14
Source title: Context, Policy, and Practices in Indigenous and Cultural Entrepreneurship
Source Author(s)/Editor(s): Wilfred Isak April (International University Management, Namibia), Anthony Adeyanju (International University of Management, Namibia)and Blessing Tafirenyika (International University of Management, Namibia)
DOI: 10.4018/978-1-6684-7578-2.ch010

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Abstract

Anthropological insights shed light on the broader socio-cultural implications of entrepreneurialism, a moral code and social behaviour that is significantly influencing modern society. This chapter offers an engaging introduction to various conceptual framings of the intersection between anthropology and entrepreneurship in the African context by revisiting classic works in anthropology from a fresh perspective. The author also looks at the philosophical approaches that are appropriate for determining the applicability of anthropology to contemporary entrepreneurship in Africa. The chapter also discusses the theoretical difficulties and potential benefits of using anthropology as a tool for entrepreneurship, as well as the significance of anthropology to entrepreneurship in developing the African model of entrepreneurship. This chapter addresses the anthropological community by showing how entrepreneurship permeates the discipline's past and present and that it has the potential to reemerge.

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