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Antecedents of Online Privacy Protection Behavior: Towards an Integrative Model
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Author(s):
Anil Gurung (Neumann College, USA)and Anurag Jain (Salem State College, USA)
Copyright:
2009
Pages:
14
Source title:
Online Consumer Protection: Theories of Human Relativism
Source Author(s)/Editor(s):
Kuanchin Chen
(Western Michigan University, USA)and
Adam Fadlalla
(Cleveland State University, USA)
DOI:
10.4018/978-1-60566-012-7.ch007
Keywords:
Business & Management
/
Business Science Reference
/
Consumer Management
/
E-Commerce
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Antecedents of Online Privacy Protection Behavior: Towards an Integrative Model
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Abstract
Individuals are generally concerned about their privacy and may withhold from disclosing their personal information while interacting with online vendors. Withholding personal information can prevent online vendors from developing profiles to match needs and wants. Through a literature review of research on online privacy; we develop an integrative framework of online privacy protection.
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