Analysis of User-Experience Evaluation of French Winery Websites

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Author(s): Coralie Haller (EM Strasbourg Business School, University of Strasbourg, France)and Daria Plotkina (EM Strasbourg Business School, University of Strasbourg, France)
Copyright: 2021
Pages: 14
Source title: Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses
Source Author(s)/Editor(s): Jean-Éric Pelet (ESCE International Business School, INSEEC U Research Center, Paris, France)
DOI: 10.4018/978-1-7998-3756-5.ch009

Keywords: Business Information Systems / Business Science Reference / Education / Higher Education

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Abstract

Wine consumption becomes more informed, smart, and connected. A website is a vitrine for wineries providing better visibility and higher attractiveness toward visitors, buyers, and business partners. Due to the increasing competition on the wine market, it is important to assess the digital development of wineries. Yet, there is no common instrument to evaluate website development of wineries. This research aims to create an evaluation grid adapted for European wineries website based on the extended Model of Internet Commerce Adoption (eMICA) and the model of Davidson. The grid comprises 108 attributes organized under eleven dimensions. A quantitative methodology based on a questionnaire was developed to evaluate user-experience of wineries websites of 255 consumers. This approach allowed to validate a grid that might be used to analyze and benchmark the digital advancement within the specific context of the French wine industry.

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Analysis of User-Experience Evaluation of French Winery Websites

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