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Analysing Promotion and Visitor Expectations of Beach Tourism in Odisha With Special Reference to Puri Beach
Abstract
Efforts have been made in this study to analyse the promotion and Visitor expectations of beaches for the development of tourism in Odisha in general and Puri beach in particular, that influences the tourist inflow in this destination. This article begins with the meaning of Beach Tourism and importance of Puri beach for the development of tourism in Odisha. Key issue of this paper is to find out whether the Puri beach and its local product can be an attraction while marketing a destination. If so, how these can be promoted to the potential tourists, what are the expectations of Visitors and how those expectations can be fulfilled? Tourism products in the beaches are becoming important to the mass tourists. Tourism products related with beaches are one of the major factors shaping development patterns in the coastal areas of the state. Tourism stakeholders at all levels must assume appropriate proactive roles for the promotion of Beach Tourism in the state like Odisha.
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