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An Empirical Analysis of 7ps' Elements on Tourists Satisfaction: A Case from Bishnupur
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Author(s): Nilanjan Ray (Netaji Mahavidyalaya, India), Dillip Kumar Das (The University of Burdwan, India), Raj Kumar (Benaras Hindu University, India)and Kaushik Chakraborty (Kazi Nazrul University, India)
Copyright: 2016
Pages: 17
Source title:
International Perspectives on Socio-Economic Development in the Era of Globalization
Source Author(s)/Editor(s): Saurabh Sen (Sunbeam College for Women, India), Anshuman Bhattacharya (Sunbeam College for Women, India)and Ruchi Sen (Sunbeam College for Women, India)
DOI: 10.4018/978-1-4666-9908-3.ch002
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Abstract
Marketing plays a vital role to develop the tourism and encourage the tourists to visit the destination and involve the people to enhance their socio economic condition as well. The purpose of this study is to explore three research questions about marketing strategies, about marketing tools and integrated promotional strategies in general and in this particular destination. This study aims to analyze with the help of a questionnaire of 150 respondents. This present study concentrates on impact of 7Ps on Tourists satisfaction. Collected data has analyzed by regression model. There is a great scope of tourism because every village has unique art, culture, folklore, heritage, and lifestyle and so on. Due to lack of proper marketing practices, tourism has facing different problems to pursue parallel with the main stream entrepreneurs. This study is relevant for balancing the demand and supply of tourism motivational requirement indicators which can offer better tourism service excellence in Bishnupur. It will also play a vital role in terms of the policy implication and to analyze the impact for attaining sustainable tourism development in Bishnupur.
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