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Aiming at Digital Health via mHealth Application for Generation Y Post-Pandemic Scenario

Aiming at Digital Health via mHealth Application for Generation Y Post-Pandemic Scenario
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Author(s): Riya George (CHRIST University (Deemed), India), S. Swathi (CHRIST University (Deemed), India), Reshma Rose Thomas (CHRIST University (Deemed), India), Sowmya A. C. (CHRIST University (Deemed), India)and Mary Rani Thomas (CHRIST University (Deemed), India)
Copyright: 2023
Pages: 19
Source title: Integrating Digital Health Strategies for Effective Administration
Source Author(s)/Editor(s): Ahmed Chemseddine Bouarar (University of Medea, Algeria), Kamel Mouloudj (University of Medea, Algeria)and Dachel Martínez Asanza (University of Medical Sciences of Havana, Cuba)
DOI: 10.4018/978-1-6684-8337-4.ch005


View Aiming at Digital Health via mHealth Application for Generation Y Post-Pandemic Scenario on the publisher's website for pricing and purchasing information.


Medical and health products have become a part of our lives. A health-conscious society is the aftermath of the pandemic. The increasing role of technology has pushed people to online alternatives for medical services, progressing towards digital health. This research thus contributes to the nascent literature on the impact of mHealth apps and the consumption pattern in Bangalore in the post-pandemic scenario. This research investigates from the perspective of usage, privacy, and affordability of the mHealth apps. Results suggest that usage is positively affected by the affordability and privacy of these apps. Firstly, app developers could use the findings for different digital health marketing strategies and implementations for the mHealth app. Secondly, academics can look at other aspects such as the knowledge people possess regarding apps and their proficiency in accepting technology. Finally, the policy discussion makers can work on concerns of affordability and privacy to cater to the more significant population segment.

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