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AI in the Tourism and Hospitality Industry in Bangladesh: Challenges and Ways Forward
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Author(s): Md. Mehedi Hasan Sawon (Daffodil International University, Bangladesh), Farhana Yeasmin Lina (Daffodil International University, Bangladesh)and Md. Akram Hossain (University of Dhaka, Bangladesh)
Copyright: 2024
Pages: 19
Source title:
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Source Author(s)/Editor(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh), Sanjeev Kumar (Lovely Professional University, India)and Pankaj Kumar Tyagi (University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India)
DOI: 10.4018/979-8-3693-6755-1.ch005
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Abstract
Artificial intelligence (AI) is reshaping industries globally, and the tourism and hospitality sector in Bangladesh presents a landscape ripe for transformation. This chapter explores AI adoption in Bangladesh's tourism and hospitality industry, analyzing data from academic literature, government, and industry reports, identifying utilization of artificial intelligence platforms, associated challenges, as well as ways forward. It examines the impacts of adopting AI-powered chatbots, virtual assistants, personalized recommendation engines, and advanced price optimization algorithms in the tourism and hospitality industries of Bangladesh. The chapter investigates the associated key challenges regarding data privacy, job disruption, algorithmic biases, change aversion, technical inexperience, and implementation costs. The chapter recommends the ways forward for integrating AI-driven solutions with skillful human interaction for ensuring effective marketing, data security, enhanced service quality, transparent information dissemination, improved visitor impressions and personnel training
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