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AI in the Hospitality and Tourism Industries
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Author(s): Nagendra Yadav (Welcomgroup Graduate School of Hotel Administration, Manipal University, India), Partho Pratim Seal (Welcomgroup Graduate School of Hotel Administration, Manipal University, India), Ankit Shukla (Faculty of Liberal Arts, Rajamangala University of Technology, Thailand)and Rajinder Kaur (GNA University, Phagwara, India)
Copyright: 2024
Pages: 19
Source title:
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Source Author(s)/Editor(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh), Sanjeev Kumar (Lovely Professional University, India)and Pankaj Kumar Tyagi (University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India)
DOI: 10.4018/979-8-3693-6755-1.ch001
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Abstract
Artificial intelligence (AI) technologies are powering transformation throughout the hospitality and tourism industry. This chapter discusses its history, the application, and impact of AI on the hospitality and tourism sectors, as well as the challenges and prospects. During the last two decades, a variety of information and communication technologies (ICTs) have been deployed to add value, allow cost-effective provision of services, and enhance the pre-, during-, and post-travel experiences of tourists. The incorporation of ICT runs into all the steps from preparing to booking, delivering, and after return as the process of travel. ICTs and AI are related, especially after the onset of the so-called second information revolution, which brought about the possibility of making greater use of artificial and online/physical aspects in ICTs due to the progress in the field of AI. AI is revolutionizing the industry and customer service, improving such things as guests' experiences with personalized recommendations and faster interactions.
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