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AI-Driven Robotic Marketing: Transforming Customer Engagement and Boosting Conversions
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Author(s): Kirti Aggarwal (Vaish College of Engineering, Rohtak, India), Neha Singla (Milestone Global Moneymart (IP) Limited, Delhi, India)and Vipin Mittal (Vaish College of Engineering, Rohtak, India)
Copyright: 2025
Pages: 16
Source title:
Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management
Source Author(s)/Editor(s): Fazla Rabby (Stanford Institute of Management and Technology, Australia), Nasim Ahmed (The University of Sydney, Australia), Amandeep Sehmi (Canterbury Institute of Management, Australia), Rohit Bansal (Rockford College, Sydney, Australia)and Nishita Pruthi (Asian School of Business, India)
DOI: 10.4018/979-8-3373-1867-7.ch005
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Abstract
AI is one of the robotic marketing integrations that helps to change how a company interacts with its clients in order to create customer journeys that are efficient and drive conversions. The function of automation powered by AI in optimizing customer engagement is covered in this paper through intelligent content delivery, predictive analytics and tailored interaction. AI empower marketers that can now process vast amounts of data, forecast consumer behavior and provide experiences that are tailored to a particular person's preferences. AI-based chatbots and virtual assistants speed up response times and increase customer satisfaction. Effectiveness and hyper-personalized experiences play a multifaceted role in AI-driven robotic marketing to increase customer conversions and enduring loyalty. The evaluation also considers the obstacles like worries about data privacy and the need for human supervision creating a generally fair assessment of AIs potential in the marketing industry.
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