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Acqua Minerale San Benedetto: Italian Pioneer for Circular Economy
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Author(s): Louis Alarcon (Luiss University, Italy), Valentina Arangiaro (Simest S.p.A., Italy), Adrian Fernandez Rabe (SICK, Italy), Felicián Elekes (Luiss University, Italy), Juliane Gallersdörfer (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH, Italy), Katharina Gramiller (Gesundheit Österreich GmbH, Italy), Gloria Rotundo (WINDTRE, Italy)and Kristóf Tölgyesi (Luiss University, Italy)
Copyright: 2022
Pages: 15
Source title:
Cases on Circular Economy in Practice
Source Author(s)/Editor(s): Pietro De Giovanni (Luiss University, Italy)
DOI: 10.4018/978-1-6684-5001-7.ch006
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Abstract
Sustainability is an extremely urgent and universal concern; however, becoming sustainable doesn't happen overnight. It is not an immediate transition, and in order to really take sustainability to the next level, experience and know-how must be upgraded over time. San Benedetto is the perfect example of a company that developed a strong commitment to the environment since its origins. It has embraced the circular economy paradigm since it has shifted from the traditional linear economic model, which is based on a take-make-consume-throw away pattern toward a closed loop business model in which waste becomes an input in the production process. Over the years, San Benedetto has reached important achievements and prizes as far as environmental protection effort, proving to the world its responsibility and its proactive attitude over the matter, that in turn led to increase customer loyalty and displace the competition.
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