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A Typology of Personalized Museum Experiences Using Real-World Examples: Innovation, Engagement, and Visitor-Centered Design

A Typology of Personalized Museum Experiences Using Real-World Examples: Innovation, Engagement, and Visitor-Centered Design
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Author(s): Christina Bonarou (University of the Aegean, Greece & Hellenic Open University, Greece)
Copyright: 2026
Pages: 34
Source title: Harnessing Innovation for Personalized Tourism
Source Author(s)/Editor(s): Spyros Avdimiotis (International Hellenic University, Greece)
DOI: 10.4018/979-8-3373-2053-3.ch005

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Abstract

In the 21st century, museums have evolved from places that simply preserve and display artifacts into dynamic spaces that embrace innovation, encourage learning, foster self-reflection, promote dialogue, and offer transformative experiences. This chapter uses a combined methodological approach to examine the contemporary landscape of technology-driven, on-site museum experiences and introduces a practical typology based on real-world examples. The classification outlines six key experience types: immersive engagement through extended reality (VR, AR, MR); multisensory exploration via immersive projection environments; tailored tours powered by artificial intelligence; sensory-rich storytelling using holograms and 4D theatrical shows; hands-on learning through gamification and 3D printing; and “smart” engagement using technologies such as RFID, NFC, and QR codes. Professionals, academics, and students will gain insight into how museums use technology to create personalized, engaging, and memorable experiences across culture, history, heritage, art, nature, science, and creativity.

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