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A Study on Customer Satisfaction and Revisiting Intention of Wonderla Holidays Limited

A Study on Customer Satisfaction and Revisiting Intention of Wonderla Holidays Limited
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Author(s): Manali Agrawal (NSB Academy, India)and Rohit Paroji (Kaseya, India)
Copyright: 2024
Pages: 16
Source title: Consumer Experience and Decision-Making in the Metaverse
Source Author(s)/Editor(s): Theodore Tarnanidis (International Hellenic University, Greece)
DOI: 10.4018/979-8-3693-4167-4.ch001

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Abstract

Client satisfaction is a term used to describe how satisfied a customer is with a good or service. It is an essential indicator of how successfully a company meets the requirements and expectations of its clients. Wonderla is the largest chain of amusement parks in India. This study aims to determine how satisfied customers are with the level of safety and comfort provided by Wonderla Holidays Ltd. It also focuses on identifying customer revisiting intentions, and to know whether customers will recommend Wonderla for others. It is analyzed that it is very important to formulate effective strategies to connect customers and make them feel special include personalizing the experience, offering outstanding customer service, and establishing a loyalty programed. Maintaining a neat and welcoming workplace, asking for and acting on client input, and providing convenience and comfort all help to increase customer satisfaction.

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