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A Multimodal Critical Discourse Analysis of Selected Cartoons on the 2022 ASUU Strike in Nigerian Public Universities
Abstract
This study carried out a multimodal critical discourse analysis of selected cartoons on the 2022 ASUU strike in Nigeria, intending to explore the ideologies and meaning-making resources used to visualise the strike. Using van Leeuwen's social semiotics and van Dijk's socio-cognitive model of critical discourse analysis, the study conducted a qualitative analysis of thirty-five purposively selected cartoons to investigate their visual and discursive strategies. The social semiotic analysis revealed that semiotic resources such as spatial arrangement, gaze, and composition portray students as victims, and recontextualise the strike as a ritual sacrifice. The critical discourse analysis demonstrated that ideological strategies such as positive-self and negative-other representation were employed to express resistance and anti-welfarist ideologies, thereby emphasising our good deeds and foregrounding their bad deeds. The paper offers insights into how multimodal texts engage with socio-political issues within the context of Nigerian public universities' industrial actions.
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