A Model for Product Design Process via Social Media

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Author(s): Vahap Tecim (Dokuz Eylul University, Turkey), Ceyda Unal (Dokuz Eylul University, Turkey)and Hakan Asan (Dokuz Eylul University, Turkey)
Copyright: 2019
Pages: 11
Source title: Handbook of Research on Media Literacy Research and Applications Across Disciplines
Source Author(s)/Editor(s): Melda N. Yildiz (New York Institute of Technology, USA), Minaz Fazal (New York Institute of Technology, USA), Meesuk Ahn (New York Institute of Technology, USA), Robert Feirsen (New York Institute of Technology, USA)and Sebnem Ozdemir (Istinye University, Turkey)
DOI: 10.4018/978-1-5225-9261-7.ch017

Keywords: Digital Literacy / Digital Media / Information Science Reference / Library & Information Science

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Abstract

Recently, with the rapid development of information and communication technologies, alternative solutions have emerged to respond to changing user requirements. The most important of these are digital media and technologies that allow users to share with each other and create media content within individuals or groups. These platforms, called social media, offer a technological infrastructure where sharing and discussion are principle concepts. Social media can provide not only increase in communication, but also it allows customers to take an active role in creating value in business. This means that social media have changed the way companies innovate with individuals. The purpose of the research is to reveal how social media is used for product development in the context of one of the most used technique by open systems called co-creation approach. This chapter can be considered as a model designed to demonstrate the use of social media's power.

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A Model for Product Design Process via Social Media

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