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A Comprehensive Overview of the Pharmaceutical Industry's Accessibility, Quality, and Affordability
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Author(s): Tanushree Sanwal (KIET Group of Institutions, India), Meenakshi Tyagi (KIET Group of Institutions, India), Sandhya Avasthi (ABES Engineering College, Ghaziabad, India), Priyanka Rai (KIET Group of Institutions, India), Sapna Yadav (Jaypee Business School, JIIT, Noida, India)and Shrishti Singh (KIET Group of Institutions, India)
Copyright: 2025
Pages: 28
Source title:
Improving Healthcare Quality and Patient Engagement: Management and Technology Insights
Source Author(s)/Editor(s): Vijit Chaturvedi (Amity University, India), Prashant Singh (Independent Researcher, India), Anandhi Ramachandran (International Institute of Health Management Research, India)and Divya Aggarwal (International Institute of Health Management Research, India)
DOI: 10.4018/979-8-3693-8552-4.ch011
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Abstract
The chapter explores various facets of the pharmaceutical industry, focusing on ethical challenges, regulatory issues, digitalization, and the Indian pharmaceutical landscape. Ethical considerations in pharmaceutical marketing are paramount, with a spotlight on practices in emerging economies. Regulatory challenges are highlighted, particularly in ensuring safe medication use and addressing global access to medicines. The Indian pharmaceutical industry's competitiveness and challenges post-implementation of the product patent regime are discussed, emphasizing the need for innovation and efficiency. The chapter also delves into the transformative impact of digitalization following the outbreak of the COVID-19 pandemic, offering insights into enhanced manufacturing productivity, regulatory compliance, and marketing strategies. Overall, it underscores the importance of ethical promotion, regulatory compliance, collaborative efforts, and benefits of digital transformation for improved healthcare delivery.
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