Description
A Web portal is a special web site designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorised users. This book covers a wide range of issues relating to the use of portals in business.
Author's/Editor's Biography
Arthur Tatnall (Ed.)
Arthur Tatnall is an Associate Professor in the Graduate School of Business at Victoria University in Melbourne, Australia. In his PhD he used actor-network theory to investigate adoption of Visual Basic in the curriculum of an Australian university. Arthur’s research interests include technological innovation, history of technology, project management, information systems curriculum, information technology in educational management and electronic business. Much of his research is based on the use of actor-network theory. Arthur is a Fellow of the Australian Computer Society and active in the International Federation for Information Processing (IFIP) as Chair of IFIP WG9.7 – History of Computing, Chair of IFIP WG3.4 – ICT in Professional and Vocational Education and a member of IFIP WG3.7 – Information Technology in Educational Management. He has published widely in journals, books, book chapters and conference proceedings and recently edited the
Encyclopaedia of Portal Technology and Applications, and Web Technologies: Concepts, Methodologies, Tools, and Applications for IGI Global. Arthur is also Editor-in-Chief of the
International Journal of Actor-Network Theory and Technological Innovation, Editor-in-Chief of the
Journal of Education and Information Technologies and Editor of the
Journal of Business Systems, Governance and Ethics.