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Impacts of Innovation and Cognition in Management

Impacts of Innovation and Cognition in Management
Author(s)/Editor(s): Walter Bataglia (Universidade Presbiteriana Mackenzie, Brazil)and Liliane Cristina Segura (Universidade Presbiteriana Mackenzie, Brazil)
Copyright: ©2025
DOI: 10.4018/979-8-3693-5777-4
ISBN13: 9798369357774
EISBN13: 9798369357798

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Description

In today’s business landscape, the intersections between innovation and cognition play a crucial role in shaping current management practices. As organizations strive to remain competitive, leaders must foster innovative thinking while understanding which cognitive processes drive decision-making and problem-solving. Such management strategies assist business leaders in navigating complex challenges, harnessing creativity, and cultivating an adaptive workplace culture. Exploring how innovation and cognition influence strategic choices is necessary for companies looking to enhance responses to change, making room for sustained growth and success in a constantly shifting business environment.

Impacts of Innovation and Cognition in Management explores the effects of innovative strategies and technologies, as well as cognitive psychology, in management practices for businesses and organizations. The impact on sustainability and organizational development is examined, along with the usefulness of technologies like artificial intelligence, machine learning, and data analytics. This book covers topics such as absorptive capacity, data science, and cognitive psychology, and is a useful resource for business owners, managers, psychologists, economists, data scientists, researchers, and academicians.



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Author's/Editor's Biography

Walter Bataglia (Ed.)
Walter Bataglia is a full professor at Mackenzie Presbyterian University in São Paulo, Brazil, where he teaches strategy, innovation, and organizational theory in undergraduate, master's, and doctoral business courses. As a visiting professor at Université de Lille and Copenhagen Business School, he has conducted collaborative research on strategic alliances, service ecosystems, and their interactions with regulatory frameworks. He currently serves as Research Coordinator at Mackenzie, focusing on Business Administration, Accounting, and Economics, and is a member of several international business journal editorial boards. He holds a Master's and a PhD in Business Administration from the University of São Paulo. With extensive experience in technology, pharmaceutical, and healthcare sectors, his research and teaching interests include strategic alliance management, dynamic capabilities, ecosystem innovation, and regulatory decision-making.

Liliane Segura (Ed.)
Liliane Segura , PhD in Finance within the field of Administration from Mackenzie Presbyterian University, Master's degree in Strategy from FEA-USP. Bachelor's degree in Accounting from FEA-USP. Post-doctorate in Administration from the University of Salamanca (Spain), Specialization from CSU - Fresno in Entrepreneurship Business Plan at California State University, Fresno, United States. Certified by IACAFM (International Association of Certified Accountants and Financial Managers) in IFRS. Currently serving as the Coordinator of the Undergraduate Accounting Program at Mackenzie Presbyterian University. Works as a professor and researcher at Mackenzie Presbyterian University in undergraduate, graduate, and doctoral programs (PPG-CFE). Additionally, teaches various MBAs and in-company courses. Actively participates in national and international projects funded by CAPES and international funding agencies. Director partner at Open-book Accounting and Financial Advisory. Consultant and partner at L&L Segura in the financial and accounting area. Possesses extensive experience in the financial and accounting sectors of retail companies. Research interests include Corporate Governance, Corporate Social Responsibility, Corporate Finance, and Corporate Accounting.

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