Description
In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.
The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Author's/Editor's Biography
Evrim Çeltek (Ed.)
Evrim Çeltek, Ph.D., has been working as an Associate Professor at Gaziosmanpaşa University, Zile Dinçerler Tourism Business and Hotel Management College, Tourism Business and Hotel Management Department. Evrim Çeltek obtained her master of science in tourism business administration from Sakarya University (Turkey) and she obtained her PhD in tourism and hotel management from Anadolu University (Turkey). Her researches focused on tourism marketing. She has several articles, books and book chapters about, mobile marketing, e-commerce, mobile commerce, advergame, digital marketing, augmented reality, virtual reality, gamification and electronic customer relationship management.