Evrim Çeltek, Ph.D., has been working as an Associate Professor at Gaziosmanpaşa University, Zile Dinçerler Tourism Business and Hotel Management College, Tourism Business and Hotel Management Department. Evrim Çeltek obtained her master of science in tourism business administration from Sakarya University (Turkey) and she obtained her PhD in tourism and hotel management from Anadolu University (Turkey). Her researches focused on tourism marketing. She has several articles, books and book chapters about, mobile marketing, e-commerce, mobile commerce, advergame, digital marketing, augmented reality, virtual reality, gamification and electronic customer relationship management.