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Handbook of Research on Narrative Interactions

Handbook of Research on Narrative Interactions
Author(s)/Editor(s): Recep Yilmaz (Ondokuz Mayıs University, Turkey)
Copyright: ©2021
DOI: 10.4018/978-1-7998-4903-2
ISBN13: 9781799849032
ISBN10: 1799849031
EISBN13: 9781799849049


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Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories.

The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

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