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Handbook of Research on Narrative Interactions

Handbook of Research on Narrative Interactions
Author(s)/Editor(s): Recep Yilmaz (Ondokuz Mayıs University, Turkey)
Copyright: ©2021
DOI: 10.4018/978-1-7998-4903-2
ISBN13: 9781799849032
ISBN10: 1799849031
EISBN13: 9781799849049


View Handbook of Research on Narrative Interactions on the publisher's website for pricing and purchasing information.


Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories.

The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

Table of Contents


Author's/Editor's Biography

Recep Yilmaz (Ed.)

Recep Yilmaz, Ph.D., has been working as associate professor at Ondukuz Mayis University, Public Relations and Publicity Department since August 15, 2018. He authored nine books (Handbook of Research on Narrative Advertising; Handbook of Research on Transmedia Storytelling and Narrative Strategies; Narrative Advertising Models and Conceptualization in the Social Media Age; Traditional and Digital Advertising in 150 Questions; Handbook Research on Effective Advertising Strategies in the Social Media Age; Advertising in 99 Questions; Keywords in Advertising; Scenarios: How is it written? How are they writing? Leadership and its Contemporary Dimensions), and he published numerous papers in several journals, conference proceedings and chapters in edited books. His major is narrative theory and advertising. He also studies on theoretical communication. Some of the courses he teaches; Narrative in Literature, Cinema and Advertisement; Advertising Scriptwriting; Creative Writing.


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