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The Influence of User-Generated Eudaimonic YouTube Videos on Well-Being
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Author(s): Seok Kang (The University of Texas at San Antonio, USA), Brianna Villarreal (The University of Texas at San Antonio, USA)and Serenity Morales (The University of Texas at San Antonio, USA)
Copyright: 2023
Volume: 15
Issue: 1
Pages: 24
Source title:
International Journal of Social Media and Online Communities (IJSMOC)
Editor(s)-in-Chief: Rohit Rampal (State University of New York at Plattsburgh, USA)
DOI: 10.4018/IJSMOC.323859
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Abstract
This study examined the relationships of audience exposure to user-generated eudaimonic YouTube videos with subsequent involvement, empathy, perceived depression, and happiness in two studies. This study adapted self-compassion as a moderated mediator to the models. In Study 1, 402 respondents participated in a survey. Results found that user-generated eudaimonic video viewing on YouTube activated involvement but not depression reduction. Self-compassion mitigated the relationship between empathy and depression. In Study 2, with 189 respondents, a positive and significant indirect influence of eudaimonic YouTube video viewing on happiness through involvement and empathy was found. The results demonstrate that user-generated eudaimonic YouTube videos have the potential to improve well-being when users are involved in and empathetic with the video content. The role of user-generated eudaimonic YouTube video viewing in human well-being research was discussed. Future research directions were suggested.
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