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A Possible Framework for Attention-Based Politics: A Field for Research
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Author(s): Norbert Merkovity (National University of Public Service, Budapest, Hungary)
Copyright: 2019
Volume: 10
Issue: 2
Pages: 11
Source title:
International Journal of E-Politics (IJEP)
DOI: 10.4018/IJEP.2019070102
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Abstract
According to scholars, the use of mediatization could be understood as a communicative representation of politicians or spin doctoring, but either way, it ends in self-representation and in “self-initiated stage-management.” However, the social media environment could give a new perspective on the communication of the political actors in political communication. This communication could be seen as self-broadcasting that could be conceptualized as attention-based politics. This article aims to give a brief introduction to a theoretical framework of the phenomenon and to provide research directions in order to understand politician's strategies in attraction, maximization, and the direction the attention of followers and journalists.
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