The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Varying the Variable: Presenting Different Cases for Visualizing the Relative Attractiveness of Retail Business Centers in New Britain, Connecticut
Abstract
It is common practice in business geography to use gravity models such as the Reilly’s Retail Law of Gravitation model to gauge the extent of presumed trade areas for retail sites based on a variable that models the general demographic attractiveness of the site in question. In the Huff retail model, an exponent represents additional attractiveness factors that differentially affect certain sites; however, it is less common practice to vary the attractiveness of one site alone and to visually inspect in a series of maps the differences in other trade areas given the variation of assumptions about the attractiveness of that site. The idea behind this form of analysis is that business managers benefit from being able to visualize a range of possible contingencies to which they may have to respond. The city of New Britain, Connecticut, is used as a demonstration model in this article to provide these kinds of visualization maps.
Related Content
|
Salwa Saidi, Anis Ghattassi, Samar Zaggouri, Ahmed Ezzine.
© 2021.
19 pages.
|
|
Mehmet Sevkli, Abdullah S. Karaman, Yusuf Ziya Unal, Muheeb Babajide Kotun.
© 2021.
29 pages.
|
|
Soumaya Elhosni, Sami Faiz.
© 2021.
13 pages.
|
|
Symphorien Monsia, Sami Faiz.
© 2021.
20 pages.
|
|
Sana Rekik.
© 2021.
9 pages.
|
|
Oumayma Bounouh, Houcine Essid, Imed Riadh Farah.
© 2021.
14 pages.
|
|
Mustapha Mimouni, Nabil Ben Khatra, Amjed Hadj Tayeb, Sami Faiz.
© 2021.
18 pages.
|
|
|