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Telecommunication Customer Detainment Management
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Author(s): Jiayin Qi (Beijing University of Posts and Telecommunications, China), Yuanquan Li (Beijing University of Posts and Telecommunications, China), Chen Li (Beijing University of Posts and Telecommunications, China)and Yingying Zhang (Beijing University of Post and Telecommunications, China)
Copyright: 2009
Pages: 21
Source title:
Handbook of Research on Telecommunications Planning and Management for Business
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-60566-194-0.ch024
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Abstract
This chapter proposes an integrated methodological system of telecommunication customer detainment management, including telecommunication customer churn prediction and strategy formulation of customer detainment management. The formulation of churn customer detainment management strategy includes customer detainment value assessment, customer detainment level determination, enterpriseattribution approach based on customer detainment strategy analysis, evaluation and implementation, and so forth. Future research in this field is discussed at the end of this chapter.
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